Post by account_disabled on Feb 27, 2024 12:52:47 GMT 7
The unlikely event of hypnosis and may not always reflect the views of Moz. In Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online emporium of books and music. In an interview with the Washington Post that year Bezos made a visionary statement about the web. If we have . million customers we shouldnt have one store. We should have . million stores he said. Fastforward years and here we are in . My Amazon homepage is extremely personalized to me.
In August it was showing me glow sticks and solarpowered lamps. It clearly Kazakhstan Phone Number knew I was going to Burning Man. Bezos vision is reality for Amazon.com and many more ecommerce sites. At this point personalized product recommendations are table stakes for online retail. But we havent seen personalization become as popular across the rest of the nonretail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say come one come all This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there.
Its time we start extending this personadriven personalized marketing to our websites and specifically the homepage. front door of our brands often a landing page its the first page youll go to find out who a company is and what it does. As marketers its our job to crack open the black box on how to do things that may seem like a mystery. SEO Moz takes care of that one. Website personalization is another one of those mysteries. What are the problems you need to work through to get it done How much does it cost How valuable is it I want to help bust open that.
In August it was showing me glow sticks and solarpowered lamps. It clearly Kazakhstan Phone Number knew I was going to Burning Man. Bezos vision is reality for Amazon.com and many more ecommerce sites. At this point personalized product recommendations are table stakes for online retail. But we havent seen personalization become as popular across the rest of the nonretail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say come one come all This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there.
Its time we start extending this personadriven personalized marketing to our websites and specifically the homepage. front door of our brands often a landing page its the first page youll go to find out who a company is and what it does. As marketers its our job to crack open the black box on how to do things that may seem like a mystery. SEO Moz takes care of that one. Website personalization is another one of those mysteries. What are the problems you need to work through to get it done How much does it cost How valuable is it I want to help bust open that.