Post by account_disabled on Mar 4, 2024 15:08:32 GMT 7
The hypnosis and may not always reflect the views of Moz. With all the data that todays marketers can access theres often still no substitute for the quality of information you can get from interviewing real people. In todays Whiteboard Friday we welcome Rebekah Cancino a partner at Phoenixbased Onward and MozCon speaker to teach us the whys and hows of great interviews. Click on the whiteboard image above to open a high resolution version in a new tab Video Transcription Hi Moz fans. Im Rebekah Cancino.
Im a partner at and user experience design. Today Im here Greece Mobile Number List to talk to you about how to support the data you have your keyword data data around search intent analytics with real life user interviews. So recently Rand has been talking a little more about the relationship between user experience design and SEO whether its managing the tensions between the two or the importance of understanding the path to customer purchase. He said that in order to understand that path we have to talk to real people. We have to do interviews whether thats talking to actual users or maybe just people inside your company that have an understanding of the psychographics and the demographics of your target audience so people like sales folks or customer service reps.
Now maybe youre a super datadriven marketer and you havent felt the need to talk to real people and do interviews in the past or maybe you have done user interviews and you found that you got a bunch of obvious insights and it was a huge waste of time and money. Im here to tell you that coupling your data with real interviews is always going to give you better results. But having interviews that are useful can be a little bit tricky. The interviews that you do are only as good as the questions you ask and the approach that you.
Im a partner at and user experience design. Today Im here Greece Mobile Number List to talk to you about how to support the data you have your keyword data data around search intent analytics with real life user interviews. So recently Rand has been talking a little more about the relationship between user experience design and SEO whether its managing the tensions between the two or the importance of understanding the path to customer purchase. He said that in order to understand that path we have to talk to real people. We have to do interviews whether thats talking to actual users or maybe just people inside your company that have an understanding of the psychographics and the demographics of your target audience so people like sales folks or customer service reps.
Now maybe youre a super datadriven marketer and you havent felt the need to talk to real people and do interviews in the past or maybe you have done user interviews and you found that you got a bunch of obvious insights and it was a huge waste of time and money. Im here to tell you that coupling your data with real interviews is always going to give you better results. But having interviews that are useful can be a little bit tricky. The interviews that you do are only as good as the questions you ask and the approach that you.